Egyptian Business illustrated

Written by: Sherif Ali





Business is all about the customer. In order to make it in business you have to make the customer happy (or if that is not an option try to make him think that he is happy). There are 3 ways to do business: a good way, a bad way and the Egyptian way (which is basically a local version of the bad way).

1. Give the customer more than they bargained for.

The Good way: Give your customer a great discount or a nice present to insure customer satisfaction and loyalty.

The Bad way: Just sell them the thing and get it over with.

The Egyptian way: Sell your customer a 1000 LE shirt with a 50% discount for 600 LE. (even better don't say 1000 LE say 999 LE and don't say 600 LE say 599 LE, this way the math will be too confusing for the customer to figure out).

2. Realize the importance of feedback.

The Good way: Ask your customer for his opinion and make sure it is valued in order to achieve maximum customer satisfaction.

The Bad way: Tell your customers to keep their opinions to themselves.

The Egyptian way: Ask your customers for their opinion just don't give them any paper, pen or a place to put their papers in.